was recently named as the , and the brand is highlighting the country star in a new campaign for its fall collection.
Captured in a wide-open ranch setting, the campaign features Wilson posing in a barn, an open field, a log cabin and, of course, with her guitar, wearing new Wrangler items including a denim vest, printed pants, trumpet and velvet flare bottoms, a denim sherpa jacket, western button-down tops and plenty of jeans.
Wilson shared a on Instagram featuring a compilation of clips from the fall collection photo shoots, showing off Wrangler’s new pieces in further detail.
“Turn heads and capture hearts,” her caption read. “I partnered with @wrangler to show y’all some of their new Fall styles.”
In a voice over, Wilson narrates, “Dear Wild Horses, I see the fire in your eyes. I see how bad you want it. You know how hard it is for us. It’s hard to make them listen, hard to get where you wanna go. But you have my word, I’m gonna stick with you and pull you all night if I have to, like a genuine angel did for me. Just promise — the next Wild Horse you believe in, you do the same for her. Wrangler — long live cowgirls.”
The Louisiana native originally announced her partnership with Wrangler in May, revealing that she would be the face of the brand’s fall/winter 2023 women’s collection.
“I have been devoted to the Western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” Wilson said in a statement at the time. “Teaming up with this brand feels like the perfect fit and there are so many new, exciting, and trendy styles for women in the upcoming collection, including my favorite bell bottom flare pieces.”
Holly Wheeler, Wrangler’s Vice President of Global Marketing, shared that the brand was “thrilled” to have Wilson on board.
“Over the last several years, Lainey Wilson has become a genuine and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag girl to an award-winning musician,” Wheeler said.
She continued, “As the most recognized female artist in recent country music history and a leading voice in the Western movement, we’re thrilled to have her represent Wrangler alongside other industry greats like George Strait, Jon Pardi and Cody Johnson.”
Wilson’s collaboration with Wrangler will continue through the next year, and the singer will serve as the face of the brand’s spring/summer 2024 collection.
Additionally, fans can look forward to a x Capsule Collection expected to launch in Fall 2024.
Fans know that Wrangler’s style is in keeping with Wilson’s own look, including letting her stick to her signature bell bottom pants.
In an interview with earlier this year, Wilson revealed how she landed on bell bottoms as her staple piece.
“I realized really quick that as a female in country music, it does not matter if you have a decent voice or if you’re a decent songwriter. You gotta do something that is outside the box to get noticed,” she explained. “I thought, ‘What could I wear that would make me feel like I could take on the whole dang world?’ For me, it was bell-bottoms.”
She added that her love for flared jeans began when she was 8 or 9 years old and her mom bought her a blue leopard print pair.
“It was to the point where my mom was like, ‘Lainey, you gotta take ’em off. We gotta wash ’em,’” she recalled. “But I loved them. I loved the way that they made me feel. They made me feel sassy and like I could do anything.”
