Selena Gomez has reportedly decided to cancel Hailey Bieber's skincare brand. The news has caused quite a stir among fans and industry insiders.

According to sources close to Gomez, she made the decision to cancel Bieber's brand due to personal reasons. The two celebrities have had a complicated relationship in the past, with rumors of a feud constantly surfacing. It seems that their rocky history has finally caught up with Bieber's business venture.

Gomez, who is known for her own successful beauty line, Rare Beauty, allegedly believes that Bieber's skincare brand is not authentic and merely a way to capitalize on her fame.

This claim has sparked controversy among both Gomez and Bieber fans, who have taken sides and engaged in heated debates on social media.

The cancellation of Bieber's skincare brand comes as a blow to the model and aspiring businesswoman, who had been working hard to launch her own successful venture. She had been promoting her brand on social media and sharing her excitement about the upcoming launch. However, it seems that Gomez's decision has halted those plans indefinitely.

While some fans have taken Gomez's side and cheered her on for standing up for what she believes in, others have expressed disappointment in her actions.

They argue that Gomez should have given Bieber a chance to prove herself and that canceling her brand without proper justification is unfair.

It is worth noting that Gomez has not publicly commented on the matter, and neither has Bieber. As of now, all we have are unnamed sources and rumors to rely on. It remains to be seen whether Gomez will provide an explanation for her decision or if Bieber will address the issue directly.

For now, the cancellation of Hailey Bieber's skincare brand remains a controversial topic. Fans will undoubtedly continue to speculate and share their opinions on social media, while industry insiders keep a close eye on the developments. It is yet another chapter in the ongoing saga between Gomez and Bieber, leaving fans and onlookers wondering what will happen next.