Taylor Swift is known for her control over her public image, but even she has moments of misjudgment. Many consider her 2017 album "Reputation" as one such moment, as it was marked by feuds with artists like Kanye West and Katy Perry. Swift chose to not do interviews to promote the album, which confused fans who were used to her previous album's extensive promotional activities. In a recent interview with Apple Music, Swift revealed that she made this decision because she felt emotionally "broken" and wanted to focus on making music for her fans. Despite the mixed reception, "Reputation" still went platinum three times.

Swift has since reflected on the album, realizing the importance of establishing boundaries and prioritizing her privacy. She considers the "Reputation" era as the most difficult of her career but has made peace with it, appreciating the connection it brought with her fans. In 2024, Swift plans to re-release a Taylor's Version of the album, believing it will help restore its reputation.