Roger Goodell and the NFL will never admit this, nor can they, but surely the powers in charge wanted a Taylor Swift Super Bowl, and this is exactly why.
In what couldn’t have been scripted better, Chiefs star TE Travis Kelce and Taylor Swift formed a relationship halfway through the season, causing opposite worlds to collide every Sunday with the pop superstar making appearances at games regularly, in turn converting millions of “Swifties” to NFL fans meaning massive upticks for apparel and viewership.
With the Chiefs making it to Super Bowl 58 in a miraculous run to face off against a storied franchise like the 49ers, everything was lined up to make it the highest viewed program in television history, and boy did it deliver.
