Legendary rock band KISS has made a historic deal, selling their entire music catalog, name, and likeness to Pophouse Entertainment for a hefty $300 million. This move comes as part of their collaboration with the entertainment company to create hologram shows and digital avatars. Pophouse Entertainment, known for its hologram ABBA shows, expressed excitement over the acquisition, citing KISS's impact on popular culture over their 50-year career.
CEO of Pophouse Entertainment assured fans that the company would honor and protect KISS's legacy while bringing new life to their iconic characters. This sale puts KISS in the company of other rock legends like Bob Dylan and Bruce Springsteen who have recently sold their music catalogs. The question now remains, was this massive deal worth it for KISS? Time will tell if the band's decision pays off in the long run.
