Co-stars Cynthia Erivo and Ariana Grande made an appearance at the 2024 Super Bowl wearing custom Louis Vuitton jerseys inspired by their upcoming movie "Wicked." The film's first full-length trailer was premiered during the game, giving fans a glimpse of their roles as Glinda and Elphaba. Ariana Grande wore a pink shirt to represent her character, while Cynthia Erivo wore green. The two stars watched the game between the Kansas City Chiefs and the San Francisco 49ers. The "Wicked" movie will be released in two parts, with the first part scheduled for November 27, 2024, and the second part on November 26, 2025.

The jerseys worn by Grande and Erivo were adorned with the number 27, in reference to the release date of the first part. This is not the first time Grande has showcased her character through her style, as she previously wore green-tinted sunglasses and debuted a new blonde hairstyle. Other celebrities, such as Taylor Swift, Blake Lively, Ice Spice, Hailey, and Justin Bieber, were also in attendance at the game. Usher and Alicia Keys performed during the halftime show wearing sparkly Dolce & Gabbana outfits.