The Weinstein Company is using the political themes of its new movie, Butter, in its marketing campaign. The film is about a butter-carving contest in the Midwest and includes metaphors about elections. The company invited Republican presidential candidate Michele Bachmann to co-host the film’s premiere in Minnesota. They have also launched a campaign site for Jennifer Garner’s character, who is inspired by Bachmann, Sarah Palin, and Hillary Clinton. However, some people are questioning whether the marketing is alienating Republican moviegoers.
