Ben Affleck had the last laugh after his love for Dunkin' was relentlessly mocked in memes. It turns out that the Oscar winner was paid a staggering $10 million for his Super Bowl commercial last year. In the ad, Ben appeared as a Dunkin' drive-thru worker, and his star power helped the company achieve record-breaking sales of donuts the day after the Super Bowl. Capitalizing on this success, Ben became an official spokesperson for the brand and will appear in another commercial during this year's Super Bowl.
But Ben wasn't the only celebrity making big bucks on Super Sunday. Larry David also earned $10 million for his now-controversial FTX ad, and at least two other A-list celebs are reportedly earning $5 million for appearing in ads lasting less than 20 seconds.
Companies are shelling out $7 million just to air a 30-second spot, highlighting the enormous budget dedicated to advertising during the Super Bowl.
In Ben's new Super Bowl spot for Dunkin', he hilariously mocks himself for his "miserable" expression at last year's Grammys. Earning several million dollars for a few seconds of self-deprecation is indeed a sweet gig if you can get it!