Super Bowl LVIII has made history as the most-watched Super Bowl of all time, attracting a staggering 123.4 million viewers. CBS and the National Football League proudly announced this record-breaking achievement, surpassing last year's game between the Chiefs and the Eagles, which drew in 115.1 million viewers. The game was watched by 120 million people on television, with the remaining viewers watching via other platforms. In total, over 200 million people witnessed at least part of the game. This unprecedented viewership can be attributed to the presence of pop star Taylor Swift, who is known for attracting large audiences.

Combining the popularity of the Super Bowl with the star power of Swift created the perfect rating storm. It is worth noting that Super Bowls account for eight out of the top ten most-watched TV programs in history. The presence of superstar players like Patrick Mahomes, Travis Kelce, and Christian McCaffrey, as well as an impressive halftime show by Usher, also contributed to the high ratings. Swift's impact on the NFL has been substantial, reportedly generating over $330 million in free coverage for the Chiefs and the league. This has resulted in an increased fan base for the Chiefs and elevated popularity for Kelce. The most-watched Super Bowl ever has now been added to Swift's long list of accomplishments.