Jelly Roll won Male Video of the Year at the 2024 CMT Music Awards and dedicated it to incarcerated youth, urging them to make positive changes. He applauded Cody Johnson's "The Painter" video and emphasized the importance of second chances. Jelly Roll's powerful speech highlighted the struggles of youth in detention facilities, encouraging them to turn their lives around. His win was a surprise over tough competition, including Bailey Zimmerman, Hardy, and Luke Combs. The emotional video for his hit song "Need a Favor" tells a poignant story of hope and faith. The CMT Music Awards, hosted by Kelsea Ballerini, showcased country's best couples on the red carpet like Lainey Wilson and Kelsea Ballerini. Jelly Roll's win and moving speech highlighted the importance of redemption and change.
