Jelly Roll won Video of the Year at the 2024 CMT Music Awards, celebrating with gratitude for his team and wife, Bunnie Xo. His emotional music video for "Need a Favor" earned him this prestigious award. Despite tough competition from artists like Ashley McBryde and Kelsea Ballerini, Jelly Roll's heartfelt storytelling in the video set him apart. The awards ceremony took place in Austin, Texas, where he also won Male Video of the Year and Performance of the Year. The music video follows a man facing a tragic situation, showcasing Jelly Roll's storytelling ability. The star-studded event highlighted the best in country music fashion on the red carpet.
