Taylor Swift's appearances during Super Bowl LVIII had fans and social media buzzing. Even before the game started, Swift made two appearances on the broadcast, including one where she was seen jamming along to Post Malone's rendition of "America the Beautiful" with friends Ice Spice and Blake Lively. As Swift traveled from Tokyo to Las Vegas for the game, conspiracy theories on social media started to reach a tipping point. From theories about an orchestrated Kansas City win to speculations about Swift publicly endorsing Joe Biden, the theories became more elaborate.
Swift's appearances during Kansas City Chiefs games, especially since she started dating Travis Kelce, were particularly infuriating to a certain segment of social media, while delighting others. People were divided on whether Swift's frequent appearances were part of a hidden agenda or simply a famous woman supporting her boyfriend. Regardless of the debates, Swift's appearances helped expand the demographics of viewers tuning in to the NFL, boosted merchandise sales, and generated excitement.
Despite the controversies, Swift's appearances were comparable to the presence of other famous individuals, such as Gisele Bündchen supporting her husband Tom Brady during his era. Some viewers jokingly made drinking games out of seeing how many times Swift would appear on screen, with the expectation that she would be shown frequently. However, during portions of the game when there was less action, Swift was not featured prominently.
In the end, the Chiefs won the game, which may fuel conspiracy theories further or simply indicate that the team has been successful even before Swift and Kelce started dating. Swift did not join Kelce on the platform with the rest of the Chiefs leaders, but there were extended shots of her congratulating and showing affection towards him.
Perhaps one day, the "Show Taylor Swift" outrage will be looked back upon and seen as a humorous moment. For now, people continue to make jokes and memes about her appearances, both frustrated by them and eager to see more. The divisive opinions surrounding Swift's screen time during the Super Bowl only exemplify the ongoing divisions in the country.